Introduction: 20 SEO Myths to Leave Behind in 2018
To say SEO has “changed a lot” would be the understatement of the decade.
We’ll often see multiple updates per year from Google – including the mobile
intrusive interstitials penalty roll out at the beginning of January, the unconfirmed
“Fred” update in March, and the October launch of Chrome 62, which raised the
importance of protecting content with SSL encryption (HTTPS).
As a result, marketers are faced with the challenge of educating themselves
for each update, adapting their SEO strategy accordingly, and solving for any
reduction in organic traffic.
Sounds like a lot of work? Well, truthfully, maintaining an effective SEO strategy
does require a close eye and a commitment to quality. And because SEO has
changed so much in the past several years, many marketers aren’t sure what’s
outdated, what’s important, what will actually move the needle, and what’s simply
This guide is going to point out all of the most common myths and assumptions
about how SEO works and debunk them for you, so you’re not wasting a single
moment on things that simply don’t matter for SEO in 2018. Let’s get started.